Selling

Why 90% of FSBOs End Up Using a Realtor

By Barb Ralston
Beautiful Oregon home interior

"I'll just sell it myself and save the commission." It's a tempting thought. And for some sellers, it can work. But the statistics tell a different story: the vast majority of FSBO listings eventually either hire an agent or expire without selling.

The Pricing Problem

Without MLS access and professional market analysis, most FSBO sellers either overprice (driving buyers away) or underprice (leaving money on the table). A professional pricing strategy based on comparable sales is one of the most valuable things an agent provides.

The Marketing Gap

A FSBO sign in the yard and a listing on Zillow doesn't compare to MLS exposure, professional photography, agent network marketing, and targeted online campaigns. The buyer pool you reach with an agent is exponentially larger.

The Legal Minefield

Oregon real estate contracts are complex. Disclosure requirements, agency laws, contract deadlines, and negotiation strategies are areas where mistakes can be extremely costly. This is where 30 years of contract expertise becomes invaluable.

The Negotiation Reality

Buyer's agents know when a seller is unrepresented, and it changes the dynamic. An experienced agent on your side levels the playing field and protects your interests throughout the negotiation.

Thinking About Selling?

Let's talk about your situation. Even if you're considering FSBO, I'll give you honest advice about your options.

Let's Connect